Realdeals, 5th August 2014, SOF’s Target Group acquires Freedom Finance

Target Group, a portfolio company of private equity fund manager SOF Investments, has acquired Freedom Finance, the UK’s largest personal loan broker.

Founded in 2007, Freedom Finance has based its business on using in-house search technology to provide customers with accurate real-time quotations from unsecured and secured lenders.

Target provides software and outsourced services in the loans, savings and insurance markets. It has more than £10bn of loans and savings running on its platform across multiple product types and customers.

SOF hopes the deal will bring together Freedom Finance’s brokerage and technology with Target’s industry knowledge, software and servicing expertise.

Freedom Finance is led by managing director Nicola Georgiou.

View on Real Deals