Freedom Finance continues growth story with Sensible acquisition and new hires

Exciting times here at Freedom Finance HQ – we’ve recently announced our agreement to acquire Sensible Home Finance, the UK mortgage and loan broker. Sensible Home Finance is being rebranded to “Freedom Mortgages” and will be led by Andrew Fisher, the founder of Sensible Home Finance, who joined Freedom as part of the acquisition. Freedom Finance has also launched a new Bridging and Commercial arm as part of our expansion into new areas of the UK lending market. The acquisition and the new launch are both part of our strategy to further broaden Freedom Finance’s range of products and services for new and existing customers. 

Freedom continues to invest in some of the most experienced, exciting talent in the industry. Most recently, Zoe Cuthbertson and Jeff Poole have joined us as Head of Marketing and Managing Director of Freedom Consumer Finance respectively. Along with the appointments of Michael Davidson as Business Development Director and Neil Farrar-Smith to Director of Business Finance. These senior hires are evidence of the successful growth story we are communicating to the marketplace. This is a dynamic, exciting time for Freedom Finance as we expand our offering and reach, and everyone here is really confident that our new senior hires will add significant value to the team. 

We are committed to cementing Freedom Finance’s position as the leading UK loan platform. Watch this space for more exciting developments in the months ahead!

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