Best Advice, 19th July 2013 | Freedom Finance experience record month

Broker service,, recently reported that June became the best ever month in the history of Freedom Finance.

Freedom’s success rose beyond £10.7million worth of loans, which were brokered through Freedom’s soft loan search tool. also revealed that the year-end results for Freedom 2013 were also on the up, with a 40% increase in profits compared to the previous year.

Interviewing the Managing Director of Freedom, Nicola Georgiou, discovered that she accredits this success to the improved lending options available to borrowers, which has caused an ‘uplift in consumer appetite for loan products’. Georgiou believes that this uplift signals a sign of recovery for the economy.

Users of the Freedom Finance online price comparison site can benefit from their ‘soft search’ tool. This allows potential borrowers to enter their details and discover whether or not they would be eligible for a particular loan. Freedom’s ‘footprint free’ service ensures that only the potential lender can view the application, which is hidden from the credit report until a formal application has been made. The purpose of this is to protect consumer credit ratings, which are being damaged by the inflexible computerised assessment tools used by the high street banks.

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