Freedom Finance appoints new CEO

Freedom Finance has announced the appointment of a new group chief executive.

The UK credit loan broker revealed that Brian Brodie is taking on the role having joined from Virgin Money where he was sales and marketing director.

Brian has over 25 years of financial services experience, including a spell as chief executive of HML and various director posts at the Royal Bank of Scotland.

Brian’s role at Freedom will see him work with the existing team to consolidate the broker’s position in the unsecured and secured markets as well as developing a number of technology-led growth projects.

“I am very pleased to be joining Freedom Finance as it embarks on a period of exciting development and continued diversification,” said Brian.

“I am looking forward to working with the committed and dedicated team at Freedom Finance, supporting the launch of its new solutions and contributing to the continued growth of the company.”

Earlier this month, Freedom rebranded its sourcing system which is now known as Freedom for Intermediaries.