Global Investor, 5th August 2014, SOF Annex Fund acquires Freedom Finance

Part of strategic growth plans for parent company, Target

Freedom Finance, the UK’s largest personal loan broker, has been acquired by SOF Annex Fund as part of the strategic growth plans for its portfolio company, Target Group.

Freedom Finance was previously controlled by Rupert Webb and a private equity investor. Since its establishment in 2007, the firm has undergone growth within the loan brokerage market.

“We are delighted to announce that Freedom Finance has been acquired by SOF. We have very ambitious growth plans for the business and SOF are the right shareholders to help us achieve those targets,” said Nicola Georgiou, managing director of Freedom Finance.

The acquisition will bring together Freedom Finance’s brokerage and technology with Target’s industry knowledge, software and servicing expertise.


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